{"title":"Beauty Of Joseon","description":"\u003csection class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:64b12d2f-290d-4ec8-9416-139b8c77c0c2-24\" data-testid=\"conversation-turn-50\" data-scroll-anchor=\"false\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" dir=\"auto\" tabindex=\"0\" data-message-author-role=\"assistant\" data-message-id=\"8552af36-978c-429d-b440-45c88336d4db\" data-message-model-slug=\"gpt-5-3-mini\" data-turn-start-message=\"true\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003cp data-start=\"318\" data-end=\"888\"\u003eBeauty of Joseon is a Korean skincare brand inspired by traditional hanbang ingredients that focus on achieving clear, healthy, and naturally glowing skin. The brand combines ancient herbal wisdom with modern skincare science to create gentle yet effective formulas suitable for all skin types. Its products are designed to target common skin concerns such as dullness, uneven tone, dryness, and sensitivity while maintaining the skin’s natural balance. From serums to sunscreens, each product delivers deep nourishment without irritation, making it ideal for daily use.\u003c\/p\u003e\n\u003cp data-start=\"890\" data-end=\"1386\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eLoved worldwide for its simple yet powerful approach, Beauty of Joseon helps improve skin texture and radiance over time. The lightweight formulas absorb easily, leaving the skin soft, hydrated, and refreshed. Perfect for those who prefer minimal but effective skincare routines, this brand focuses on long-term skin health rather than quick fixes. With consistent use, it supports a brighter complexion, smoother skin, and a naturally luminous glow inspired by timeless Korean beauty traditions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"z-0 flex min-h-[46px] justify-start\"\u003e \u003c\/div\u003e\n\u003cdiv class=\"mt-3 w-full empty:hidden\"\u003e\n\u003cdiv class=\"text-center\"\u003e \u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"pointer-events-none -mt-px h-px translate-y-[calc(var(--scroll-root-safe-area-inset-bottom)-14*var(--spacing))]\" aria-hidden=\"true\"\u003e \u003c\/div\u003e","products":[{"product_id":"beauty-of-joseon-rice-probiotics-sunscreen-spf-50-pa-50-ml","title":"Beauty of Joseon Relief Sun","description":"\u003cp\u003eSure! Here's a rephrased version in key points with fresh wording:\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eBeauty of Joseon Rice + Probiotics Sunscreen (SPF 50+ PA++++) – Highlights:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e🌞 \u003cstrong\u003ePowerful UV Defense\u003c\/strong\u003e: Provides broad-spectrum protection from both UVA \u0026amp; UVB rays with SPF 50+ and PA++++.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e🌾 \u003cstrong\u003eNourishing Ingredients\u003c\/strong\u003e: Formulated with rice extract and probiotics to calm, hydrate, and support healthy skin.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e💧 \u003cstrong\u003eMoisturizing Formula\u003c\/strong\u003e: Helps lock in moisture, leaving skin soft and refreshed.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e✨ \u003cstrong\u003eNon-Greasy Finish\u003c\/strong\u003e: Lightweight texture that absorbs quickly without stickiness or shine.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e✅ \u003cstrong\u003eFor All Skin Types\u003c\/strong\u003e: Gentle and suitable for dry, oily, sensitive, or combination skin.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e🧴 \u003cstrong\u003eEveryday Essential\u003c\/strong\u003e: Perfect for daily use as part of your skincare routine.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eLet me know if you'd like this adapted for a product page, Instagram caption, or something else!\u003c\/p\u003e","brand":"Skincare Mum","offers":[{"title":"Default Title","offer_id":50105809568042,"sku":"","price":3399.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/6471\/8890\/files\/beauty-of-joseon-relief-sun-5523639.png?v=1777402460"},{"product_id":"beauty-of-joseon-revive-eye-cream-serum-including-ginseng-retinal","title":"Beauty Of Joseon Revive Eye Serum : Ginseng + Retinal","description":"\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eBeauty of Joseon Revive Eye Cream – Ginseng + Retinal\u003c\/strong\u003e 🌿✨\u003cbr\u003e\u003cstrong\u003eSkincare Essential | Anti-Aging Power | Bright Eyes\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eHero Ingredients\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cem\u003eGinseng Extract\u003c\/em\u003e: Boosts circulation, firms skin, reduces fine lines\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cem\u003eRetinal (Vitamin A)\u003c\/em\u003e: Speeds up cell turnover, smooths wrinkles\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e:\u003cbr\u003e✅ Targets \u003cstrong\u003edark circles\u003c\/strong\u003e \u0026amp; \u003cstrong\u003eeye puffiness\u003c\/strong\u003e\u003cbr\u003e✅ Visibly reduces \u003cstrong\u003esigns of aging\u003c\/strong\u003e\u003cbr\u003e✅ Enhances skin texture \u0026amp; elasticity\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eWhy You’ll Love It\u003c\/strong\u003e:\u003cbr\u003eLightweight, nourishing, and perfect for daily use – reveals brighter, youthful-looking eyes.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Skincare Mum","offers":[{"title":"Default Title","offer_id":50105881919786,"sku":"","price":2999.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/6471\/8890\/files\/beauty-of-joseon-revive-eye-serum-ginseng-retinal-4224994.png?v=1777402346"},{"product_id":"beauty-of-joseon-relief-sun-aqua-fresh-rice-b5-spf-50-pa-50ml","title":"Beauty of Joseon Relief Sun: Aqua Fresh","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBeauty of Joseon Relief Sun: Aqua Fresh Rice + B5 SPF 50+ PA++++ – 50ml.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDewy hydration meets daily sun care\u003c\/strong\u003e with the Beauty of Joseon \u003cem\u003eRelief Sun: Aqua Fresh\u003c\/em\u003e! This ultra-light, water-based sunscreen blends nourishing rice extract with skin-soothing pro-vitamin B5 (Panthenol) to deliver intense moisture while offering robust SPF 50+ PA++++ protection. 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This exquisite serum is enriched with rice bran water and alpha arbutin, delivering deep hydration and brightening benefits. Perfect for achieving a radiant glow, this serum is a must-have in your skincare routine.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Ingredients\u003c\/strong\u003e:\u003cbr\u003e- Rice Bran Water: Rich in vitamins and minerals, it nourishes and hydrates the skin, leaving it soft and supple.\u003cbr\u003e- Alpha Arbutin: A powerful brightening agent that helps reduce the appearance of dark spots and hyperpigmentation.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e Benefits\u003c\/strong\u003e:\u003cbr\u003e- Brightens and evens out skin tone\u003cbr\u003e- Reduces dark spots and hyperpigmentation\u003cbr\u003e- Deeply hydrates and nourishes the skin\u003cbr\u003e- Enhances skin radiance and glow\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e:\u003cbr\u003e1. 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Always apply sunscreen during the day to protect your skin.\u003c\/p\u003e","brand":"Skincare Mum","offers":[{"title":"Default Title","offer_id":50131387384106,"sku":null,"price":2699.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/6471\/8890\/files\/beauty-of-joseon-glow-serum-propolis-niacinamide-5302533.png?v=1777402400"},{"product_id":"beauty-of-joseon-calming-serum-including-green-tea-and-panthenol","title":"Beauty Of Joseon Calming Serum : Green tea + Panthenol","description":"\u003cp\u003e\u003cstrong\u003eBeauty of Joseon Calming Serum: Green Tea + Panthenol\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDescription:\u003cbr\u003eSoothe and calm your skin with the Beauty of Joseon Calming Serum. This gentle serum is formulated with green tea and panthenol to provide relief from irritation while hydrating and nourishing your skin.\u003c\/p\u003e\n\u003cp\u003e🌿 Key Ingredients:\u003cbr\u003e- Green Tea: Rich in antioxidants, it helps to calm and soothe irritated skin while protecting against environmental damage.\u003cbr\u003e- Panthenol: A form of Vitamin B5, it deeply hydrates and helps repair the skin barrier.\u003c\/p\u003e\n\u003cp\u003e✨ Benefits:\u003cbr\u003e- Calms and soothes irritated skin\u003cbr\u003e- Provides deep hydration and nourishment\u003cbr\u003e- Strengthens the skin barrier\u003cbr\u003e- Protects against environmental damage\u003c\/p\u003e\n\u003cp\u003e🧴 How to Use:\u003cbr\u003e1. After cleansing and toning, apply a few drops of the serum to your face and neck.\u003cbr\u003e2. Gently pat until fully absorbed.\u003cbr\u003e3. Follow with your favorite moisturizer.\u003c\/p\u003e\n\u003cp\u003e🌞 Pro Tip: Use this serum both morning and night for optimal results. Always apply sunscreen during the day to protect your skin.\u003c\/p\u003e","brand":"Skincare Mum","offers":[{"title":"Default Title","offer_id":50131399115050,"sku":null,"price":2699.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/6471\/8890\/files\/beauty-of-joseon-calming-serum-green-tea-panthenol-4491689.png?v=1777402448"},{"product_id":"beauty-of-joseon-light-on-centella-vit-c-serum","title":"Beauty Of Joseon Light On Serum : Centella + Vita C","description":"\u003cp\u003e\u003cspan\u003eBeauty of Joseon Light On Serum combines Centella 🌱 and Vitamin C 🍊 to brighten and rejuvenate the skin. This serum aims to even out skin tone, improve elasticity, and enhance the skin's natural radiance. Perfect for daily use, it helps to soothe irritation and promote a healthier complexion.\u003c\/span\u003e\u003c\/p\u003e","brand":"Skincare Mum","offers":[{"title":"Default Title","offer_id":50203808071978,"sku":null,"price":2899.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/6471\/8890\/files\/beauty-of-joseon-light-on-serum-centella-vita-c-3697915.png?v=1777402447"},{"product_id":"untitled-may17_02-43","title":"Beauty of Joseon Ginseng Cleansing Oil","description":"\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eBeauty of Joseon Ginseng Cleansing Oil - 210 ML\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e 🌿✨\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eElevate your skincare routine with the Beauty of Joseon Ginseng Cleansing Oil, a luxurious oil cleanser designed to effectively remove makeup, sunscreen, and impurities while nourishing your skin.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e🌱 \u003c\/strong\u003e\u003cspan\u003e\u003cstrong\u003eKey Ingredients\u003c\/strong\u003e:\u003c\/span\u003e\u003cspan\u003e Enriched with ginseng seed oil and soybean oil for deep hydration and antioxidant protection.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e💧 \u003c\/span\u003e\u003cspan\u003eGentle Cleansing:\u003c\/span\u003e\u003cspan\u003e Dissolves stubborn makeup and impurities without stripping the skin’s natural moisture.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e🌟 \u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003eSkin Benefits\u003c\/strong\u003e:\u003c\/span\u003e\u003cspan\u003e Revitalizes dull skin, leaving it soft, smooth, and glowing.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e🧴 \u003c\/span\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e\u003cspan\u003e\u003cstrong\u003e 210 ML\u003c\/strong\u003e – perfect for long-lasting use.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e🍃 \u003c\/span\u003e\u003cspan\u003eSuitable for All Skin Types:\u003c\/span\u003e\u003cspan\u003e Ideal for sensitive, dry, or oily skin.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan class=\"Apple-tab-span\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e1.\u003c\/span\u003e\u003cspan\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003ePump a small amount onto dry hands.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan class=\"Apple-tab-span\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e2.\u003c\/span\u003e\u003cspan\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eGently massage onto dry skin to dissolve makeup and dirt.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan class=\"Apple-tab-span\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e3.\u003c\/span\u003e\u003cspan\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eRinse thoroughly with lukewarm water and follow with your favorite cleanser.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTransform your cleansing routine with this nutrient-rich, soothing cleansing oil! \u003c\/span\u003e\u003c\/p\u003e","brand":"Skincare Mum","offers":[{"title":"Default Title","offer_id":50203824619818,"sku":null,"price":3499.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/6471\/8890\/files\/beauty-of-joseon-ginseng-cleansing-oil-1883287.png?v=1777402159"},{"product_id":"beauty-of-joseon-ground-rice-and-honey-glow-mask-150-ml","title":"Beauty Of Joseon Ground Rice and Honey Glow Mask","description":"\u003cp\u003e\u003cspan\u003eBeauty of Joseon Ground Rice \u0026amp; Honey Glow Mask – 150ML 🍯🌾\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e✨ Nourishing \u0026amp; Brightening – Infused with rice grains and honey extract, this wash-off mask gently exfoliates while deeply hydrating, leaving your skin soft and radiant.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e🌿 Gentle Exfoliation – Finely ground rice helps to remove dead skin cells, promoting a smooth and even complexion.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e🍯 Honey-Infused Hydration – Packed with honey extract, it provides intense moisture and helps to soothe dry or irritated skin.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e🧖‍♀️ Luxurious Texture – The creamy yet lightweight formula glides smoothly on the skin, offering a spa-like glow at home.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e💡 How to Use: Apply evenly on damp skin, leave for 5-10 minutes, then rinse off for an instant glass-skin effect!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e🌟 Reveal soft, dewy skin with Beauty of Joseon’s Ground Rice \u0026amp; Honey Glow Mask! 🌟\u003c\/span\u003e\u003c\/p\u003e","brand":"Skincare Mum","offers":[{"title":"Default Title","offer_id":50226020974890,"sku":null,"price":4399.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/6471\/8890\/files\/beauty-of-joseon-ground-rice-and-honey-glow-mask-9657976.png?v=1777402221"}],"url":"https:\/\/skincaremum.com\/collections\/beauty-of-joseon.oembed","provider":"Skincare Mum","version":"1.0","type":"link"}